pharma

Pharma | Pharmacy Prescription Inserts

Pharma is a HIPAA compliant PSA delivery channel that offers the unique ability to deliver educational messaging directly to a targeted audience.

Your awareness message is distributed in a one-page print PSA format via pharmacy counters in your targeted markets, individual by individual, triggered by each patient’s prescription information. The Pharma program ensures that your message reaches only the target market and most qualified recipients.

Pharma offers the opportunity to educate consumers/patients/families about key education initiatives and their resources based on specific filters,

How it works:

  • A print PSA is produced by MediaForce with your related campaign information.
  • Campaign filters are programmed into the MediaForce Pharma database such as: the National Drug Code (NDC) and specific patient groups: Age, Gender, Medication History and/or Compliance History. Each time a consumer fills a prescription and meets the filter requirements, he or she is handed your print PSA along with their prescription.
  • If requested, distribution of the message may be limited to one exposure per person to ensure the campaign reaches as many unique recipients as possible.Pharma offers the opportunity to educate consumers/patients/families about key education initiatives and their resources based on specific filters, e.g. patient age or prescriptions; this is targeted marketing at the highest level.