In-Store Audio | National Store Chains

In-Store PSA audio channel has been used successfully by nonprofits and government agencies to engage consumers and drive measurable behavior change for national, regional, and local educational campaigns for over 20 years.

This point‐of‐sale (POS) network provides prime media positioning and dissemination of PSAs to a captive consumer audience over the audio systems of more than 15,000 grocery, pharmacy, and retail stores across the United States. Campaigns can target shoppers broadly across the country or narrowcast to audiences in specific communities, states, regions, or by demographic profile.

Audio spots usually include a call-to-action, directing listeners to a website, or 1-800 number for more information. Evidence supports the fact that shoppers pay attention to these messages: In-store clients see a significant spike in their website traffic in response to these ads. In‐Store campaign metrics prove that the content is heard and acted upon by the target audience.

In-Store service packages include:

  • PSA distribution to thousands of grocery, retail, and drug stores in targeted markets per package.
  • Chains may include: Giant, Albertsons/Safeway, Stop & Shop, Tops, Wegmans, Western Beef, Winn-Dixie, CVS, and Rite-Aid.
  • Grocery and retail stores: 30- second audio spot will be broadcast over each store’s audio system once per hour for an average of 18 times per day.
  • Drug stores: 30- second audio spot will be broadcast over each store’s audio system twice per hour for an average of 36 times per day.
  • In-Store audio campaigns will run for one week flights, generating millions of impressions per service package.
  • Final Report, including detailed metrics on placements and airings.

In-Store Highlights

  • Guaranteed audio PSA distribution
  • Available in more than 25,000 retail locations nationwide
  • Low-cost CPMs well below the most favored client ad rates
  • Largest retail media network in the U.S.
  • Distribution nationwide or to a targeted city, state, or region
  • Measurable results and reporting
  • Reaches consumers in a captive environment
  • Significantly lower rates and greater reach than any other national radio network
  • Available on GSA Schedule

Major chains include:

A complete list of store chains is available upon request.

    In-Store Audio Spot Sample (DOJ/DEA)