Facebook | Global News Network Targeted Posting

PSA ads will be posted using Facebook, a social network popular with many demographics.

This package includes targeted Facebook posts from the CBS Local Facebook account. This gives readers confidence in the messaging since it’s being promoted by a brand they know and trust.

Posts will be targeted using CBS audience data, and include monthly metrics reporting. CBS/Paramount is a highly effective influencer as a well-known worldwide entertainment and news network with international brand recognition.

MediaForce Facebook package includes:

  • Demographic, geographic, and contextual targeting.
  • Metrics include impressions, click-through-rate (CTR), and
    engagement rates. Social media links may also be tagged
    with UTM codes for analytics tracking.
  • Guaranteed impressions: 416,000