Case Study: DTRA Magazine 2016-10-14T10:58:55+00:00

The Defense Threat Reduction Agency (DTRA) Magazine

Client: The Defense Threat Reduction Agency (DTRA) and the U.S. Stratcom Center for Combating Weapons of Mass Destruction

The Defense Threat Reduction Agency and U.S. STRATCOM Center for Combating Weapons of Mass Destruction (DTRA/SCC-WMD) are the U.S. Department of Defense’s official Combat Support Agency for countering weapons of mass destruction (WMD) and preventing their proliferation and use. The agency works with the military services, other elements of the U.S. government, and foreign partners, providing science-based research, development, and operational support to counter and eliminate the WMD threat.

Challenge

Case Studies - shield_homeThe agency distributed a monthly employee publication, The Connection, to its 1,900 civilian and military employees. The publication – 20 pages in length, printed in black and white – covered workforce news; retirement parties, promotions, award ceremonies, and other localized events and activities.

DTRA/SCC-WMD asked MediaForce to generate a “broader, more strategic, more interesting and eye-catching” quarterly publication that would appeal to a larger audience, expand the agency’s reach, and better educate their audience about who they are, what they do, and how they are making the world safer.

Results

  • Elements of The Shield have been incorporated into military and defense studies materials to educate high-level military officers on issues related to international security and defense among nations of North America, Europe, and Eurasia.
  • Content from the magazine has been reprinted in international media publications, translated into multiple languages and distributed worldwide.

Strategies and Solution

MediaForce identified DTRA/SCC-WMD’s target audiences, conducted agency-relevant content research, and interviewed key subject matter experts throughout the agency. We then created The Shield: a first-of-its-kind, 40-page, full-color print publication, highlighting the many ways that DTRA/SCC-WMD is succeeding in protecting America’s military and making the world safer. Through mission-oriented content, photos and illustrations, the new magazine educates agency staff, members of Congress, other elements of the federal government, and global partners about the agency’s extraordinary people, robust history, and exceptional missions around the world.

The Shield has been distributed at DTRA/SCC-WMD-sponsored events, through agency internal/external electronic dissemination channels, and through direct mail to every DTRA/SCC-WMD office and site. In addition, it has been distributed to members of Congress, military commands, federal and defense reporters, academic institutions, international partners, and national magazine and design competitions.

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Awards

The Shield earned 16 awards.

  • Eleven Communicator awards:
    • Magazine, Overall Design
    • Magazine, Cover Design
    • Magazine, Copy/Writing
    • Magazine, Government
    • Magazine, Interior Design
    • Employee Publication, Overall Design,
    • Employee Publication, Cover Design
    • Employee Publication, Interior Design
    • Employee Publication, Copy/Writing
    • Employee Publication, Internal Communications
    • Employee Publication, Internal Magazine
  • The APEX Award for Most Improved Magazine or Journal
  • The Platinum Spotlight Award for Print: Magazine/Newsletter, Quarterly and Nearly Quarterly, Top 100 Communication Material (Ranked #41)
  • Three MarCom Awards:
    • Magazine/Government
    • Design (Print)/Magazine
    • Writing/Magazine
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